Saffad Khan Product Designer

Product Designer shaping AI-powered support, recovery, and trust experiences where complex systems need to feel simple, calm, and human.

Meta AI support
Meta Platform takedowns
Meta Integrity interventions
Cinemap iOS showtimes Cinemap movie showtimes screen
Deliveroo Discovery
Deliveroo Responsive discovery Deliveroo finding food experience shown across desktop and mobile devices
Hailo Apple Watch Hailo Apple Watch en route taxi screen
Hailo Driver app Hailo driver app map screen on white iPhone

How I Work

I make ambiguous ideas tangible early: understand the system, prototype in code, use AI to think and move faster, and stay close until the details ship well.

Understand the system

I map the user's incentives, constraints, risks, and failure modes before designing the surface.

Design and think with AI

I use AI to synthesize context, explore directions, critique flows, write, prototype, and think in parallel.

Make it tangible early

I prototype flows, interactions, and model behavior so teams can feel the product, not just discuss the layout.

Stay close to ship

I work with engineering through specs, reviews, edge cases, implementation details, and practical alternatives.

Work Experience

Lead Product Designer at Meta

London, remote

Lead design for AI-powered support, account recovery, enforcement, and trust systems across Facebook, Instagram, Threads, and Meta Accounts.

  • Recovered millions of legitimate monthly active users through account recovery redesigns, verification improvements, and drop-off recovery experiments.
  • Designed proactive integrity interventions that reduced scams by 26%, sextortion by 13%, and user reports by 21% in shipped experiments.
  • Expanded appeals availability from under 5% to over 95% for key enforcement types, improving transparency and user recourse at platform scale.
  • Co-led AI-first recovery concepts spanning conversational support, intelligent signal gathering, and personalized enforcement transparency, securing leadership approval for roadmap integration.
  • Raised product quality through 168+ screen audits, 30+ code reviews, and 15 landed UI fixes, ranking in the top 5% of the pillar for design-to-code contributions.

Senior Product Designer at Deliveroo

London

Food discovery, search, checkout, ratings, and customer service products across mobile and desktop.

Product Designer at Hailo

London

Redesigned mobile app flows for taxi drivers and launched Hailo for Apple Watch.

Product Designer at Monitise Create

London

Designed mobile apps for medium to large businesses around the world.

Side Projects

Cinemap for iOS

Designed and co-built an iOS app for finding UK movie showtimes. Acquired by Flicks.co.uk.

About

I design product experiences for complex systems, with an edge in AI-first interaction and mobile craft. I like making ambitious ideas feel simple, responsive, and human.

Currently at Meta, working on AI-powered support, account recovery, and trust experiences across Facebook, Instagram, Threads, and Meta Accounts.

Previously part of Deliveroo's early design team from Series B to IPO readiness, and co-founder of Cinemap, an acquired iOS app.

linkedin.com/in/saffad